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Strangely incomplete. No breakout of Commodore UK. UK Amiga sales were probably over 2m of those 2.75m "rest of Europe" [1] under Pleasance and Sumner. Pet a
by anexprogrammer 11y ago
Strangely incomplete.
No breakout of Commodore UK. UK Amiga sales were probably over 2m of those 2.75m "rest of Europe" [1] under Pleasance and Sumner. Pet and Radio Shack ( right up to TRS-80 16 user Xenix systems ) were huge in their day making Amiga times for US especially disappointing.
In the time of the Amiga, UK and Germany kept Commodore going. US compared to either was extremely disappointing. It's the USA that lead to the often heard description that the Amiga succeeded despite Commodore rather than because of. After the initial launch, later ongoing US advertising was terrible. Eventually, but far too late, they tried putting David Pleasance into Intl but he soon movd back to UK [2][3]. It would be interesting to compare figures by region with the Atari ST.
Both UK and Germany had advertising and packages that made sales. A lot didn't like it as it tended to focus on the gaming side, and ignore the MM side. That said MM use was very successful in both countries.
For evidence of "corporate incompetence", see the video by Dave Haynie, his history of, or the track record under Gould/Ali[4] compared to earlier times.
For a year after the bankruptcy C= UK under Pleasance was favourite to takeover C= Intl. It was only the main Chinese backer of the UK bid changing horse last-minute (2 days) to back Escom instead of C= UK that history turned out as it did. Poetic justice, in the minds of some at the time, that Escom went under within a year of the buyout and never really produced anything ([5] HUGE wall of text). Escom never really wanted Amiga anyway, just the patents.
Pleasance publicly (and sent more info within the developer community) stated plans to produce CD32, 1200, 4000 and CD 1200, and to complete the RISC based follow-up to 3000+. That wasn't chipset compatible so was questioned by many but it was all the R&D left.
C= UK actually stayed profitable from Amiga launch to Escom takeover. iirc they started making speakers and other peripherals after old C= inventory started running out, but never showed a loss.
There was a better history site with more figures but it seems to be gone.
[1] http://www.amigahistory.plus.com/sales.html http://www.amigahistory.plus.com/sales.html
[2] http://obligement.free.fr/articles_traduction/itwpleasance_en.php http://obligement.free.fr/articles_traduction/itwpleasance_e...
[3] https://en.wikipedia.org/wiki/History_of_the_Amiga#Amiga_in_the_United_States https://en.wikipedia.org/wiki/History_of_the_Amiga#Amiga_in_...
[4] http://www.commodore.ca/commodore-history/mehdi-ali-the-end-of-commodore/ http://www.commodore.ca/commodore-history/mehdi-ali-the-end-...
[5] http://www.bambi-amiga.co.uk/amigahistory/escomtruth.html http://www.bambi-amiga.co.uk/amigahistory/escomtruth.html
I long ago threw away old developer notes, so can't give more exact UK figures. They probably went round in the private newsgroups anyway.
- Nr7 11y agoAdditionally: here is an excellent video telling the history of the Amiga from a European (or specifically UK) perspective: https://www.youtube.com/watch?v=oP1nLzT_t0o https://www.youtube.com/watch?v=oP1nLzT_t0o
- anexprogrammer 11y agoAm watching this as I have lunch. Never come across this guy before. Very well done, and funny too. Half way through it's pretty accurate to my recollection of those days, the ST creation and Tramiel with his take no prisoners scorched earth style. A couple of snippets of quality C= Intl adverts too. "Amiga sold by a rudderless company who blundered on a daily basis and couldn't sell Tuna to the cat" :) I'd forgotten about West Chester burning the efigy of Ali.
- BEEdwards 11y agoI knew it was going to be Kim Justice before I even clicked it. That is a good video.