I'm also confused by their approach to interface. Perhaps there is some hidden benefit to having people accidentally start watching films when they just want t

I'm also confused by their approach to interface. Perhaps there is some hidden benefit to having people accidentally start watching films when they just want to learn more about it, even if they immediately stop? Maybe it somehow satisfies some arcane distribution requirement in a way that saves them licensing fees on the more popular films? Maybe it helps some department improve some metric that some other department cares about?