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Unless you're providing something pretty substantial and have tremendous traffic numbers to prove it, paywalls just don't work. Rupert Murdoch is trying these n
by volomike 17y ago
Unless you're providing something pretty substantial and have tremendous traffic numbers to prove it, paywalls just don't work. Rupert Murdoch is trying these now and finding out it's not working well. People just won't use you -- they'll go somewhere else.
Instead, affiliate marketing is the way to go. Try different CPA, PPC, and CPM ad network arrangements with split-testing to see which ones work best for your niche, or choose from 2 or all 3 of those types but try different vendors.
John Chow is a millionaire thanks to his blog, but also thanks to the sales funnel he gets for people who sign up on his site. I have a buddy in London who has a PC support forum with ads on it and he's earned $150,000 in ad revenue alone since 2005. So alternative means to paywalls can be very lucrative if played well.
I read that Andrew says he's all excited about seeing traffic numbers of 10,000. And I'm thinking, "10,000? That's pathetic. It's a good start, but not something as proof that I need to build a paywall."
But don't get me wrong -- sometimes paywalls work really well. For instance, stock investors and daytraders pay for membership sites to get access to daily stock tips from pros. But the numbers, and the unique-ness of the content, justify that paywall.