Great question Buss. We do both. We help brands to pick from our curated list of challenges or they come up with their own. It takes less than 30 seconds for a

Great question Buss. We do both. We help brands to pick from our curated list of challenges or they come up with their own. It takes less than 30 seconds for a user to complete the challenge and win the reward.Brands can also buy the content created by the user by paying them for it. We end up getting a % on the reward and if the brands want to buy the content we get a cut as well. It's a win-win for the user, brand and us.