Agree here, the only real innovation we've seen in this space came with web 1.0 (theknot.com, etc). The way we look at WedWell is not to find you the cheapest

Agree here, the only real innovation we've seen in this space came with web 1.0 (theknot.com, etc). The way we look at WedWell is not to find you the cheapest vendor, but to provide the vendor that will allow for the best experience. The better experience comes with our technology and validated vendors. Our technology allows for quicker/easier iteration on the initial idea and for quick/easy payments for vendors. I really like your idea of starting with a socially validated review system early. We're considering building that out, and may do so. Thanks again, we'll let you know how we progress here.