We are making a huge effort in keeping things very simple, we want to lower the barriers to entry by offering affordable hardware in two aspects: price and ease

We are making a huge effort in keeping things very simple, we want to lower the barriers to entry by offering affordable hardware in two aspects: price and ease to implement-use (plug n play). All this started over a year ago, we worked on some IoT projects, we realized we needed a platform to make it real, but none of the existing were simple and flexible enough for our needs. The one project that kickstarted Undercontrol.io was monitoring the temperature of the fish tank we have at home, after some fish died due to an issue with the heater we started monitoring the temperature and receiving alerts when something went wrong. Sure, you can buy fancy sensors, but they are expensive, we already had all the components and the technology from other applications at home. We believe IoT should be accessible for everyone, you have the example of Arduino, Raspberry Pi, NodeMCU and so many others. All of those are very useful developing tools, but we were missing a powerful workshop for creating real applications with all these tools. From here we want to unleash the potential we believe our idea has, but baby steps first. :-)