The Charlie Rose model only works when you're interviewing less niche figures. Rose has on lots of brilliant people, but they tend to be talking about current e

The Charlie Rose model only works when you're interviewing less niche figures. Rose has on lots of brilliant people, but they tend to be talking about current events, business, books, literature, art- it's a wide variety, and that helps build a broad audience. Mixergy's about successful entrepreneurs. That's niche. That just doesn't have the potential size to be pushing a large enough volume that sponsorships matter. To get a larger audience it'd be necessary to expand the subject matter, and that would dilute the value of the site itself. A better option might be to interview successful figures about how they became successful, and expand more outside of tech entrepreneurship. There's been a couple of interviews like that, and weighting it 1/3 tech, 2/3 successful figures in other arenas, there's a much larger potential audience. At the same time, keeping the laser-like focus on the nuts and bolts and numbers would craft a high-end audience, the kind that advertisers absolutely love.