Not everything that uses the phrase "SEO" should be painted with the same brush. A lot of SEO best practices are making the HTML markup more semantic and human-

Not everything that uses the phrase "SEO" should be painted with the same brush. A lot of SEO best practices are making the HTML markup more semantic and human-readable. White-hat SEO dovetails pretty well with a human-readable web and accessibility standards, and is one of the better business cases for kicking the Flash habit. Just because Calacanis makes his name by abusing loopholes in the algorithms doesn't mean that's the only sort of thing that the name "SEO" applies to.