Founders/management/whoever need to maintain the ability to vet the value of the new perspective / data. To use a silly example: A flower buying website might

Founders/management/whoever need to maintain the ability to vet the value of the new perspective / data. To use a silly example: A flower buying website might do best to avoid spending time/money crafting promotions aimed at single biker dudes who live life off the grid. Even though there is possibly large group of folks that are under represented in the rebel luddite flower purchaser demographics.