That's exactly how it works. You're presented with something very attractive looking (and that everyone else uses), but you have to give up something in return.

That's exactly how it works. You're presented with something very attractive looking (and that everyone else uses), but you have to give up something in return. It used to be a straightforward "please pay for our product", but since "free" had proved itself to be better for businesses, now it's privacy and control - and, of course, no advertising or other vendor-written description would ever tell you that you give up those.