3 ms·

Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valu

Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. More power to them if they can pull it off though.

kevinnk 11y ago
> Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. They've already started monetizing and seem to be doing pretty well. The "Discover" channels are pretty expensive and drive a LOT of traffic (Buzzfeed gets 21% of it's views from Snapchat[1]). Additionally, ads are inserted into "live" stories and you can buy extra filters as well. As far as I can tell none of those steps have alienated their userbase. Of course, the teen/tween crowd tends to be pretty fickle, so we'll see if they can pull it off long term. [1] http://www.businessinsider.com/buzzfeed-gets-21-of-its-traffic-from-snapchat-2015-9 http://www.businessinsider.com/buzzfeed-gets-21-of-its-traff...