There is a pretty big range - but it ends up being a nice mix of large, medium and small. Large distributors will typically be your macro beer and liquor brands

There is a pretty big range - but it ends up being a nice mix of large, medium and small. Large distributors will typically be your macro beer and liquor brands. Mom and pop distributors will typically be niche wine distributors. A handful of chains have developed systems to create PO's, but a majority just rely on sales reps to service the account.