4 ms·

Citation Needed...?

taylorbuley 11y ago
Needed but perhaps impossible. An example of the increasing metrics gap between open and closed web. Messaging of various natures seems to be the fastest growing and, in terms of overall transactions, perhaps most popular "social" action yet behind walls it seems the hardest to measure.
Raphmedia 11y ago
Zuckerberg: "coolness is done for us." http://www.businessinsider.com/mark-zuckerberg-admits-coolness-is-done-for-us-2013-9 http://www.businessinsider.com/mark-zuckerberg-admits-coolne... But really, at that point, it's common knowledge. Kids these days are on Instagram and Snapchat. Take a look at this article. It's really light, but it should refresh a bit into how tweens and teens consume social content: http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-teens http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-te...
- onewaystreet 11y ago
  Facebook owns Instagram. Snapchat is a threat though.
  - cblock811 11y ago
    Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. More power to them if they can pull it off though.
    - kevinnk 11y ago
      > Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. They've already started monetizing and seem to be doing pretty well. The "Discover" channels are pretty expensive and drive a LOT of traffic (Buzzfeed gets 21% of it's views from Snapchat[1]). Additionally, ads are inserted into "live" stories and you can buy extra filters as well. As far as I can tell none of those steps have alienated their userbase. Of course, the teen/tween crowd tends to be pretty fickle, so we'll see if they can pull it off long term. [1] http://www.businessinsider.com/buzzfeed-gets-21-of-its-traffic-from-snapchat-2015-9 http://www.businessinsider.com/buzzfeed-gets-21-of-its-traff...
- basch 11y ago
  >Kids these days Facebook has and always has been targeted at adults. It was for people post high school. It's for connecting to people not in your immediate geographic vicinity. Facebook was only ever "cool" for kids because the barriers to entry dropped and they could suddenly see what they were barred from. It was always a utilitarian tool that is what you make of it. Follow cool people and groups, its cool. Follow people who share debunked myths, it sucks. It doesn't really matter where kids are as long as they sign up for facebook when they graduate highschool. The people using snapchat as their primary address book to stay connected to each other, are the people facebook will have a hard time winning over. to them, facebook will always be social network #2.
  - jonknee 11y ago
    > Facebook has and always has been targeted at adults. It was for people post high school. Zuck made it for himself and it has aged along with him. It's possible people will always sign up for it, but it's also possible that it becomes grandma's photo sharing site.
    - pacnw 11y ago
      I think that time is coming sooner than later. I just opened up FB today, first time in about a week and a half. It seems their algorithms or the feed has changed somewhat, because it mostly shows full posts of what friends-of-friends have posted, via 1st degree friend-likes etc. Felt completely irrelevant, unlike about 6 months to a year ago, when is was more direct what 1st gen relationships are doing.
- brooklyndavs 11y ago
  Facebook ceased to be cool once Mom, Dad and that crazy Aunt were on it :)
  - grayclhn 11y ago
    Facebook ceased to be cool once enough of its original userbase started having babies, thus compelling their parents and other older relatives to join. :)
  - cft 11y ago
    Indeed. The main idea behind Snapchat was the the parents cannot monitor what you send.
    - dluan 11y ago
      Not quite. It's more so just that Snapchat is new and is something that not everyone was already on. However, that's changing quickly...
      - cft 11y ago
        I agree, but that newness had to have an appealing idea, not just be a clone of FB. These things are like TV shows, with a run of 5-7 years on average.
- renaudg 11y ago
  This piece of "common knowledge" has recently been debunked : https://recode.net/2016/03/30/are-young-people-leaving-facebook-not-even-close-chart/ https://recode.net/2016/03/30/are-young-people-leaving-faceb...
mynegation 11y ago
My teen daughter and her friends provide me with all the citation I need. They could not care any less about FB.
- Grazester 11y ago
  Yeah for teens it seems like snapchat a thing.

Citation Needed...?

Needed but perhaps impossible. An example of the increasing metrics gap between open and closed web. Messaging of various natures seems to be the fastest growing and, in terms of overall transactions, perhaps most popular "social" action yet behind walls it seems the hardest to measure.

Raphmedia 11y ago

Zuckerberg: "coolness is done for us." http://www.businessinsider.com/mark-zuckerberg-admits-coolness-is-done-for-us-2013-9 http://www.businessinsider.com/mark-zuckerberg-admits-coolne... But really, at that point, it's common knowledge. Kids these days are on Instagram and Snapchat. Take a look at this article. It's really light, but it should refresh a bit into how tweens and teens consume social content: http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-teens http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-te...

onewaystreet 11y ago
Facebook owns Instagram. Snapchat is a threat though.
- cblock811 11y ago
  Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. More power to them if they can pull it off though.
  - kevinnk 11y ago
    > Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. They've already started monetizing and seem to be doing pretty well. The "Discover" channels are pretty expensive and drive a LOT of traffic (Buzzfeed gets 21% of it's views from Snapchat[1]). Additionally, ads are inserted into "live" stories and you can buy extra filters as well. As far as I can tell none of those steps have alienated their userbase. Of course, the teen/tween crowd tends to be pretty fickle, so we'll see if they can pull it off long term. [1] http://www.businessinsider.com/buzzfeed-gets-21-of-its-traffic-from-snapchat-2015-9 http://www.businessinsider.com/buzzfeed-gets-21-of-its-traff...
basch 11y ago
>Kids these days Facebook has and always has been targeted at adults. It was for people post high school. It's for connecting to people not in your immediate geographic vicinity. Facebook was only ever "cool" for kids because the barriers to entry dropped and they could suddenly see what they were barred from. It was always a utilitarian tool that is what you make of it. Follow cool people and groups, its cool. Follow people who share debunked myths, it sucks. It doesn't really matter where kids are as long as they sign up for facebook when they graduate highschool. The people using snapchat as their primary address book to stay connected to each other, are the people facebook will have a hard time winning over. to them, facebook will always be social network #2.
- jonknee 11y ago
  > Facebook has and always has been targeted at adults. It was for people post high school. Zuck made it for himself and it has aged along with him. It's possible people will always sign up for it, but it's also possible that it becomes grandma's photo sharing site.
  - pacnw 11y ago
    I think that time is coming sooner than later. I just opened up FB today, first time in about a week and a half. It seems their algorithms or the feed has changed somewhat, because it mostly shows full posts of what friends-of-friends have posted, via 1st degree friend-likes etc. Felt completely irrelevant, unlike about 6 months to a year ago, when is was more direct what 1st gen relationships are doing.
brooklyndavs 11y ago
Facebook ceased to be cool once Mom, Dad and that crazy Aunt were on it :)
- grayclhn 11y ago
  Facebook ceased to be cool once enough of its original userbase started having babies, thus compelling their parents and other older relatives to join. :)
- cft 11y ago
  Indeed. The main idea behind Snapchat was the the parents cannot monitor what you send.
  - dluan 11y ago
    Not quite. It's more so just that Snapchat is new and is something that not everyone was already on. However, that's changing quickly...
    - cft 11y ago
      I agree, but that newness had to have an appealing idea, not just be a clone of FB. These things are like TV shows, with a run of 5-7 years on average.
renaudg 11y ago
This piece of "common knowledge" has recently been debunked : https://recode.net/2016/03/30/are-young-people-leaving-facebook-not-even-close-chart/ https://recode.net/2016/03/30/are-young-people-leaving-faceb...

mynegation 11y ago

My teen daughter and her friends provide me with all the citation I need. They could not care any less about FB.

Grazester 11y ago
Yeah for teens it seems like snapchat a thing.