6 ms·

Tell that to tweens and teens. Yes, they are on it, but they don't spend time browsing it. They are social in other apps.

s3r3nity 11y ago
Citation Needed...?
- taylorbuley 11y ago
  Needed but perhaps impossible. An example of the increasing metrics gap between open and closed web. Messaging of various natures seems to be the fastest growing and, in terms of overall transactions, perhaps most popular "social" action yet behind walls it seems the hardest to measure.
- Raphmedia 11y ago
  Zuckerberg: "coolness is done for us." http://www.businessinsider.com/mark-zuckerberg-admits-coolness-is-done-for-us-2013-9 http://www.businessinsider.com/mark-zuckerberg-admits-coolne... But really, at that point, it's common knowledge. Kids these days are on Instagram and Snapchat. Take a look at this article. It's really light, but it should refresh a bit into how tweens and teens consume social content: http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-teens http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-te...
  - onewaystreet 11y ago
    Facebook owns Instagram. Snapchat is a threat though.
    - cblock811 11y ago
      Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. More power to them if they can pull it off though.
      - kevinnk 11y ago
        > Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. They've already started monetizing and seem to be doing pretty well. The "Discover" channels are pretty expensive and drive a LOT of traffic (Buzzfeed gets 21% of it's views from Snapchat[1]). Additionally, ads are inserted into "live" stories and you can buy extra filters as well. As far as I can tell none of those steps have alienated their userbase. Of course, the teen/tween crowd tends to be pretty fickle, so we'll see if they can pull it off long term. [1] http://www.businessinsider.com/buzzfeed-gets-21-of-its-traffic-from-snapchat-2015-9 http://www.businessinsider.com/buzzfeed-gets-21-of-its-traff...
  - basch 11y ago
    >Kids these days Facebook has and always has been targeted at adults. It was for people post high school. It's for connecting to people not in your immediate geographic vicinity. Facebook was only ever "cool" for kids because the barriers to entry dropped and they could suddenly see what they were barred from. It was always a utilitarian tool that is what you make of it. Follow cool people and groups, its cool. Follow people who share debunked myths, it sucks. It doesn't really matter where kids are as long as they sign up for facebook when they graduate highschool. The people using snapchat as their primary address book to stay connected to each other, are the people facebook will have a hard time winning over. to them, facebook will always be social network #2.
    - jonknee 11y ago
      > Facebook has and always has been targeted at adults. It was for people post high school. Zuck made it for himself and it has aged along with him. It's possible people will always sign up for it, but it's also possible that it becomes grandma's photo sharing site.
      - pacnw 11y ago
        I think that time is coming sooner than later. I just opened up FB today, first time in about a week and a half. It seems their algorithms or the feed has changed somewhat, because it mostly shows full posts of what friends-of-friends have posted, via 1st degree friend-likes etc. Felt completely irrelevant, unlike about 6 months to a year ago, when is was more direct what 1st gen relationships are doing.
  - brooklyndavs 11y ago
    Facebook ceased to be cool once Mom, Dad and that crazy Aunt were on it :)
    - grayclhn 11y ago
      Facebook ceased to be cool once enough of its original userbase started having babies, thus compelling their parents and other older relatives to join. :)
    - cft 11y ago
      Indeed. The main idea behind Snapchat was the the parents cannot monitor what you send.
      - dluan 11y ago
        Not quite. It's more so just that Snapchat is new and is something that not everyone was already on. However, that's changing quickly...
        cft 11y ago
        I agree, but that newness had to have an appealing idea, not just be a clone of FB. These things are like TV shows, with a run of 5-7 years on average.
  - renaudg 11y ago
    This piece of "common knowledge" has recently been debunked : https://recode.net/2016/03/30/are-young-people-leaving-facebook-not-even-close-chart/ https://recode.net/2016/03/30/are-young-people-leaving-faceb...
- mynegation 11y ago
  My teen daughter and her friends provide me with all the citation I need. They could not care any less about FB.
  - Grazester 11y ago
    Yeah for teens it seems like snapchat a thing.
fullshark 11y ago
Like Instagram?
- cryptoz 11y ago
  Snapchat, probably.
  - fullshark 11y ago
    Yeah they seem like a legit threat for that reason, but so did Twitter once upon a time.
  - Grazester 11y ago
    My age is beginning to show because I think snapchat is the most useless of the social networks
    - golergka 11y ago
      Imagine you constantly socialise in a tight group and have romantic feelings for someone in that group, all that teenage school/college stuff — it makes much more sense this way
    - zippergz 11y ago
      Is that based on actually using it, or just on hearing about it? I thought the same thing until I started playing with it. Now I think it's great. For my friends who are on it, it's a MUCH more effective and fun way to stay in touch with them than facebook is.
      - Grazester 11y ago
        I have had it installed for a few years now snap with some friends; One who refuses to communicate with me except for that and the occasional phone call due to her busy med school schedule.
- drawkbox 11y ago
  > Like Instagram Which is also Facebook. Then they'll be on Oculus (the OASIS from Ready Player One), also Facebook. That will continue, Facebook is bigger than just Facebook now.
plaidturtle 11y ago
As a person close to the "teen" demographic, I can tell you that teens still use Facebook. Thinking of social media as a zero sum game is a common mistake; each has its own use case. For instance, Facebook is usually used when chatting on desktop/laptop with friends, adding new people you met, or chatting with people who you aren't really close to. Also, Facebook is widely used for groups and events, which no other social media provides. Snapchat might have replaced some aspect of the Facebook newsfeed but people still post things on Facebook. When a teen says, "omg Facebook is like so old and no one ever uses it". They mean to say that they don't use it as much but they still use it for things I mentioned. Edit: It is important to note that Facebook has the "identity" aspect down like no other.
- enjo 11y ago
  It also seems that as those kids turn from teenagers to 20-somethings the value of Facebook increases markedly. Facebook is optimized for the "we don't see each other every day" type of interactions. Once you've left home and started to leave a geographically dispersed network behind, Facebook looks way more appealing.
- bduerst 11y ago
  Except that attention span is a zero sum game. Facebook's (et al) business model success is correlated with the amount of time you are under their umbrella.
  - plaidturtle 11y ago
    People don't necessarily have to be "on" Facebook for Facebook to collect data about their user. Many apps connect to Facebook. So they can collect data even when people are not using Facebook. The more people use Facebook connected services, the more data Facebook collects about users. Which means better ads for the users & better data for businesses.
    - bduerst 11y ago
      Right, being "on" Facebook isn't a prereq for being under their umbrella. Snapchat, Vine, and other networks are not under that umbrella, meaning it's still a zero sum game. These companies are competing for your attention, for which there is limited supply.
renaudg 11y ago
This is a myth : https://recode.net/2016/03/30/are-young-people-leaving-facebook-not-even-close-chart/ https://recode.net/2016/03/30/are-young-people-leaving-faceb...
- bduerst 11y ago
  Actually, it isn't. That is a snapshot in time doesn't tell us anything. If they plotted the growth over time then you would be able to determine if it's a myth or not. In fact, I'm willing to bet that snapchat has gone up and facebook down (y axis) relatively over the last two quarters.

s3r3nity 11y ago

Citation Needed...?

taylorbuley 11y ago
Needed but perhaps impossible. An example of the increasing metrics gap between open and closed web. Messaging of various natures seems to be the fastest growing and, in terms of overall transactions, perhaps most popular "social" action yet behind walls it seems the hardest to measure.
Raphmedia 11y ago
Zuckerberg: "coolness is done for us." http://www.businessinsider.com/mark-zuckerberg-admits-coolness-is-done-for-us-2013-9 http://www.businessinsider.com/mark-zuckerberg-admits-coolne... But really, at that point, it's common knowledge. Kids these days are on Instagram and Snapchat. Take a look at this article. It's really light, but it should refresh a bit into how tweens and teens consume social content: http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-teens http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-te...
- onewaystreet 11y ago
  Facebook owns Instagram. Snapchat is a threat though.
  - cblock811 11y ago
    Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. More power to them if they can pull it off though.
    - kevinnk 11y ago
      > Snapchat doesn't have a good way to monetize their user base though. It's probably going to be a difficult problem for them, especially with their inflated valuation. They've already started monetizing and seem to be doing pretty well. The "Discover" channels are pretty expensive and drive a LOT of traffic (Buzzfeed gets 21% of it's views from Snapchat[1]). Additionally, ads are inserted into "live" stories and you can buy extra filters as well. As far as I can tell none of those steps have alienated their userbase. Of course, the teen/tween crowd tends to be pretty fickle, so we'll see if they can pull it off long term. [1] http://www.businessinsider.com/buzzfeed-gets-21-of-its-traffic-from-snapchat-2015-9 http://www.businessinsider.com/buzzfeed-gets-21-of-its-traff...
- basch 11y ago
  >Kids these days Facebook has and always has been targeted at adults. It was for people post high school. It's for connecting to people not in your immediate geographic vicinity. Facebook was only ever "cool" for kids because the barriers to entry dropped and they could suddenly see what they were barred from. It was always a utilitarian tool that is what you make of it. Follow cool people and groups, its cool. Follow people who share debunked myths, it sucks. It doesn't really matter where kids are as long as they sign up for facebook when they graduate highschool. The people using snapchat as their primary address book to stay connected to each other, are the people facebook will have a hard time winning over. to them, facebook will always be social network #2.
  - jonknee 11y ago
    > Facebook has and always has been targeted at adults. It was for people post high school. Zuck made it for himself and it has aged along with him. It's possible people will always sign up for it, but it's also possible that it becomes grandma's photo sharing site.
    - pacnw 11y ago
      I think that time is coming sooner than later. I just opened up FB today, first time in about a week and a half. It seems their algorithms or the feed has changed somewhat, because it mostly shows full posts of what friends-of-friends have posted, via 1st degree friend-likes etc. Felt completely irrelevant, unlike about 6 months to a year ago, when is was more direct what 1st gen relationships are doing.
- brooklyndavs 11y ago
  Facebook ceased to be cool once Mom, Dad and that crazy Aunt were on it :)
  - grayclhn 11y ago
    Facebook ceased to be cool once enough of its original userbase started having babies, thus compelling their parents and other older relatives to join. :)
  - cft 11y ago
    Indeed. The main idea behind Snapchat was the the parents cannot monitor what you send.
    - dluan 11y ago
      Not quite. It's more so just that Snapchat is new and is something that not everyone was already on. However, that's changing quickly...
      - cft 11y ago
        I agree, but that newness had to have an appealing idea, not just be a clone of FB. These things are like TV shows, with a run of 5-7 years on average.
- renaudg 11y ago
  This piece of "common knowledge" has recently been debunked : https://recode.net/2016/03/30/are-young-people-leaving-facebook-not-even-close-chart/ https://recode.net/2016/03/30/are-young-people-leaving-faceb...
mynegation 11y ago
My teen daughter and her friends provide me with all the citation I need. They could not care any less about FB.
- Grazester 11y ago
  Yeah for teens it seems like snapchat a thing.

fullshark 11y ago

Like Instagram?

cryptoz 11y ago
Snapchat, probably.
- fullshark 11y ago
  Yeah they seem like a legit threat for that reason, but so did Twitter once upon a time.
- Grazester 11y ago
  My age is beginning to show because I think snapchat is the most useless of the social networks
  - golergka 11y ago
    Imagine you constantly socialise in a tight group and have romantic feelings for someone in that group, all that teenage school/college stuff — it makes much more sense this way
  - zippergz 11y ago
    Is that based on actually using it, or just on hearing about it? I thought the same thing until I started playing with it. Now I think it's great. For my friends who are on it, it's a MUCH more effective and fun way to stay in touch with them than facebook is.
    - Grazester 11y ago
      I have had it installed for a few years now snap with some friends; One who refuses to communicate with me except for that and the occasional phone call due to her busy med school schedule.
drawkbox 11y ago
> Like Instagram Which is also Facebook. Then they'll be on Oculus (the OASIS from Ready Player One), also Facebook. That will continue, Facebook is bigger than just Facebook now.

plaidturtle 11y ago

As a person close to the "teen" demographic, I can tell you that teens still use Facebook. Thinking of social media as a zero sum game is a common mistake; each has its own use case. For instance, Facebook is usually used when chatting on desktop/laptop with friends, adding new people you met, or chatting with people who you aren't really close to. Also, Facebook is widely used for groups and events, which no other social media provides. Snapchat might have replaced some aspect of the Facebook newsfeed but people still post things on Facebook. When a teen says, "omg Facebook is like so old and no one ever uses it". They mean to say that they don't use it as much but they still use it for things I mentioned. Edit: It is important to note that Facebook has the "identity" aspect down like no other.

enjo 11y ago
It also seems that as those kids turn from teenagers to 20-somethings the value of Facebook increases markedly. Facebook is optimized for the "we don't see each other every day" type of interactions. Once you've left home and started to leave a geographically dispersed network behind, Facebook looks way more appealing.
bduerst 11y ago
Except that attention span is a zero sum game. Facebook's (et al) business model success is correlated with the amount of time you are under their umbrella.
- plaidturtle 11y ago
  People don't necessarily have to be "on" Facebook for Facebook to collect data about their user. Many apps connect to Facebook. So they can collect data even when people are not using Facebook. The more people use Facebook connected services, the more data Facebook collects about users. Which means better ads for the users & better data for businesses.
  - bduerst 11y ago
    Right, being "on" Facebook isn't a prereq for being under their umbrella. Snapchat, Vine, and other networks are not under that umbrella, meaning it's still a zero sum game. These companies are competing for your attention, for which there is limited supply.

renaudg 11y ago

This is a myth : https://recode.net/2016/03/30/are-young-people-leaving-facebook-not-even-close-chart/ https://recode.net/2016/03/30/are-young-people-leaving-faceb...

bduerst 11y ago
Actually, it isn't. That is a snapshot in time doesn't tell us anything. If they plotted the growth over time then you would be able to determine if it's a myth or not. In fact, I'm willing to bet that snapchat has gone up and facebook down (y axis) relatively over the last two quarters.