I think we are mostly on the same page. My point is that the title should not frame the expectations at all, because so many people plaster "Software Engineer"

I think we are mostly on the same page. My point is that the title should not frame the expectations at all, because so many people plaster "Software Engineer" or "Software Architect" on their resumes that the terms have become mostly meaningless (assuming that they ever had any real meaning in the first place), and in many cases are an indication that the person thinks more highly of themselves than they should. I also think that describing the term "programmer" as a "commodity title" gives it an unnecessarily negative connotation. Despite what marketing people think, it is a perfectly valid description of what many of us do, and does not at all necessitate thinking of a person's skills as "run-of-the-mill".