My problem with the last couple minutes is one of framing. I feel like there's probably some real name for this, but the scenario he dreams up can be easily pr

My problem with the last couple minutes is one of framing. I feel like there's probably some real name for this, but the scenario he dreams up can be easily presented favoring either side with minimal actual changes. On one hand, you have the grim, over-commercialized future where you're being watched and tracked all the time and everything you do is only to accumulate soulless omnipoints that mean any number of things that don't necessarily improve your quality of life. HOWEVER, there's a potential for positive behavior modification through ubiquitous tracking. On the other hand, we have a wild and fanciful future where you never have to read a bad book because everything you've read and watched has been tracked, logged, and analyzed by incredibly accurate recommendation engines. Everything I encounter is tailor-made to maximize my enjoyment specifically - and all for the small price of embedded ads. HOWEVER, I can no longer finish playing a game and trade it for my friend's finished game because, unless I register the game, I can't earn points. And, of course, my friend registered it because, without earning points, why bother playing the game? Bottom line is it's a brave new world and we can't really tell where it's going to end up. It may be oppressive and commercial, it may be a utopian, pleasure-maximized dreamworld. But it will be based on the millions of decisions made along the way - so just try and be mindful of the consequences, I guess.