I've been both the programmer and the entrepreneur. With multiple exits, I've been choosing my projects for years. Software is more deterministic that humans.

I've been both the programmer and the entrepreneur. With multiple exits, I've been choosing my projects for years. Software is more deterministic that humans. When businesses fail, it usually comes down to the other business partners/clients making and enforcing the wrong call - often in unpredictable ways. If you have to choose, manage the software, control the company. IMHO, it always works out better for yourself when you own & control everything. If you have partners, have the veto. Make and keep the gold I say :)