"on the basis that they had to recoup it and more within a single night" I'm not sure that's exactly right I'm not exactly a regular club goer, but every once

"on the basis that they had to recoup it and more within a single night" I'm not sure that's exactly right I'm not exactly a regular club goer, but every once in a while I hear my co-workers talk about various places that members of the local NFL team were at the night before it occurs to me that this makes for relatively effective branding for those places if its a fun enough place for professional football players to party, it must be a fun enough place for regular people to party, etc etc suddenly that place is a hot spot ---------- I suspect a similar thing is going on, you bring enough celebrities to create a buzz about your place whether your place is actually fun enough to monetize that buzz.... I don't know, it really isn't my scene, but that might be a different thing those places do seem to go in and out of business pretty regularly, I suspect overinvesting in buzz is relatively common