High street electrical retailers make almost nothing on entry-level products. A few years ago, a PC World manager told me that their gross profit on a £300 lapt

High street electrical retailers make almost nothing on entry-level products. A few years ago, a PC World manager told me that their gross profit on a £300 laptop was about £9; The £45 accessories bundle offered with it earned them £30. Without the upsold accessories and support packages, they don't have a business model.