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No no. PC World - an overpriced chain here in the UK keeps USB cables by the checkout, and in a "would you like fries with that" manner tries to upsell every p
by anexprogrammer 11y ago
No no. PC World - an overpriced chain here in the UK keeps USB cables by the checkout, and in a "would you like fries with that" manner tries to upsell every printer purchase with a USB cable.
It's a very long time since I was in one of their stores, but those cables were typically £20-£25 for an unbranded with a wholesale of about 50p.
- omgtehlion 11y agowhoa! for £25 you can get a baseline laser printer over here in Russia (and a USB cable for additional £1)...
- jdietrich 11y agoHigh street electrical retailers make almost nothing on entry-level products. A few years ago, a PC World manager told me that their gross profit on a £300 laptop was about £9; The £45 accessories bundle offered with it earned them £30. Without the upsold accessories and support packages, they don't have a business model.