43 ms·

Google Adsense: +1000 visitors = $1.50 usd, WTF?

23 points by Fuca 19y ago

Is anyone feel lets say, uncomfortable with the earning on Adsense?

sharpshoot 19y ago
what does your site do?
immad 19y ago
Does that mean you are getting $1.5 CPM, or do you mean 1000 uniques per day with $1.5 over a longer period?
ivankirigin 19y ago
We recently launched a service that might enhance those earnings a bit. It's tipjoy.com, a micropayment tipping system. Users tip stuff they love online. Smaller sites will benefit disproportionately, because their fan base is probably more dedicated. So the "tip through rates" should be better. We'll see soon. Alternatively, getting more targeted ads should help. If you know what your users like to see, it can be great. As Ads increase in relevance they approach content.
- ivankirigin 19y ago
  Some initial data: 1085 tips totaling $749.73. Who knows how much will be paid. 90%? 10%? We're had around 15500 page views, not counting the buttons on third party sites like techcrunch for the first 2 days. I'll need to look at the logs for that. Techcrunch earned around $70 per their post on tipjoy (so far), and that is raw conversion rate there. If more people had tipjoy accounts, the rate should be higher. Then again, people tipped to experiment and help our launch. Lots of factors here. $70 per blog post isn't too bad at all, though they are a huge site.
axod 19y ago
Completely depends on the placement, site, what the user is likely to be wanting... Care to share more info? 1000 visitors isn't really all that many, especially not enough to draw big conclusions. It can vary a lot from day to day, month to month. For comparison though, a site I run gets around 2,000 visitors a day and the adsense on the site makes about $40 a day.
- rtf 19y ago
  Now I'm wondering to myself if there's a graph or chart somewhere that plots people's adsense returns. (goes looking)
  - alaskamiller 19y ago
    that's against google TOS
    - foonamefoo 19y ago
      that(google TOS)'s is against google mission: Google's mission is to organize the world's information and make it universally accessible and useful.
- sosuke 19y ago
  Just to throw some more info out there, I get 900-1800 unique visitors for 4000-8000 pageviews. I get less than $1.50 a day but all of these ads are run on a forum. I believe that forums have notoriously poor CTR as mine is under half of a percent. I would die of happiness if I could pull in $40 a day.
dejb 19y ago
How many page views per visitor? How many and which ad units are you showing? What is your content area? $1.5 for 1K banner views isn't to bad. But for 1K visitors viewing 4 pages each with 3 ad units then you'd have reason to be dissapointed.
enomar 19y ago
The amount you make has more to do with the value of the ads and the ratio of impressions to clicks. If your goal is to make money, modify your site to maximize those values, not just the number of eyeballs that see the ads.
merrick33 19y ago
There are many ways to optimize your earnings. There are many blacklists available you can use download and input into Adsense so that low paying bulk advertisements do not show. Here is one, Google for more: (http://www.adsblacklist.com/ http://www.adsblacklist.com/) You can also create channels, for certain categories and track your earnings by channel and then inspect the ads in low paying channels and look for some obvious ones to filter out. You should use section targeting to tell Google which content sections to emphasize for relevance: (https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=23168 https://www.google.com/adsense/support/bin/answer.py?hl=en&#...) To increase your click through rate you can place your ads in a better position, follow the heatmap: (https://www.google.com/adsense/support/bin/answer.py?answer=17954 https://www.google.com/adsense/support/bin/answer.py?answer=...) There are many other variables that come into play, something known as smart pricing can lead to huge swings in ECPC / CPM.
- tocomment 19y ago
  I had an idea a while back to automate this process. Basically a user chooses maybe 8 different places they would be willing to place ads on their site. Then there is software that tries out the different placements, colors, etc, and records how well they do. Then use maybe genetic algorithms to optimize those variables for ad revenue. Maybe I'll still do it one day.
  - dcurtis 19y ago
    You could market that and make a ton of money. I wonder if it would be possible to do that with a rails plugin + javascript + google analytics?
    - sharpshoot 19y ago
      Two products on the market do this. Pubmatic and the Rubicon project. The last third of ad performance can be squeezed out by simple algorithmic optimization.
      - 19y ago
alaskamiller 19y ago
The question is so vague I don't even know where to begin. What site/market are you in? Where are the ad placements? Is it a blog, service, forum? Is it 1000 visitors daily? A period? Is traffic ramping up? Down? How new is the site? Are the visitors organic? Are you counting pageviews? Hits? Uniques?
rms 19y ago
If you have a very targeted audience, you could look for relevant affiliate programs...
bfioca 19y ago
That's because 6% of users generage 50% of ad clicks [http://slashdot.org/article.pl?sid=08/02/12/2037223&from=rss http://slashdot.org/article.pl?sid=08/02/12/2037223&from...]
KrisZolar 19y ago
Adsense payouts are now 10% of what they were in 2004.
- tocomment 19y ago
  [citation needed]
thingsilearned 19y ago
get tipjoy.com
zkinion 19y ago
Yes, google adsense depends on a lot of things. Its not always the best way to monetize a site at all. The payouts are just really low unless you can bring good traffic to good key words channels. There's alot of companies out there now just building a site together in rails, and expecting to monetize fully on adsense... Adsense isn't what it used to be. There are still people out there doing well on it. Just be methodical with your traffic. Continually improve it and learn to understand it.
PStamatiou 19y ago
Welcome to my life of sucking at optimizing adsense... 44,000 = $34 for me
jakewolf 19y ago
All depends on where they are coming from. I'm getting over $30 cpm from one blog with adsense. Add on other ads and affiliates and I'm a happy camper. If only I had more traffic.

23 points by Fuca 19y ago

Is anyone feel lets say, uncomfortable with the earning on Adsense?

sharpshoot 19y ago

what does your site do?

immad 19y ago

Does that mean you are getting $1.5 CPM, or do you mean 1000 uniques per day with $1.5 over a longer period?

ivankirigin 19y ago

We recently launched a service that might enhance those earnings a bit. It's tipjoy.com, a micropayment tipping system. Users tip stuff they love online. Smaller sites will benefit disproportionately, because their fan base is probably more dedicated. So the "tip through rates" should be better. We'll see soon. Alternatively, getting more targeted ads should help. If you know what your users like to see, it can be great. As Ads increase in relevance they approach content.

ivankirigin 19y ago
Some initial data: 1085 tips totaling $749.73. Who knows how much will be paid. 90%? 10%? We're had around 15500 page views, not counting the buttons on third party sites like techcrunch for the first 2 days. I'll need to look at the logs for that. Techcrunch earned around $70 per their post on tipjoy (so far), and that is raw conversion rate there. If more people had tipjoy accounts, the rate should be higher. Then again, people tipped to experiment and help our launch. Lots of factors here. $70 per blog post isn't too bad at all, though they are a huge site.

axod 19y ago

Completely depends on the placement, site, what the user is likely to be wanting... Care to share more info? 1000 visitors isn't really all that many, especially not enough to draw big conclusions. It can vary a lot from day to day, month to month. For comparison though, a site I run gets around 2,000 visitors a day and the adsense on the site makes about $40 a day.

rtf 19y ago
Now I'm wondering to myself if there's a graph or chart somewhere that plots people's adsense returns. (goes looking)
- alaskamiller 19y ago
  that's against google TOS
  - foonamefoo 19y ago
    that(google TOS)'s is against google mission: Google's mission is to organize the world's information and make it universally accessible and useful.
sosuke 19y ago
Just to throw some more info out there, I get 900-1800 unique visitors for 4000-8000 pageviews. I get less than $1.50 a day but all of these ads are run on a forum. I believe that forums have notoriously poor CTR as mine is under half of a percent. I would die of happiness if I could pull in $40 a day.

dejb 19y ago

How many page views per visitor? How many and which ad units are you showing? What is your content area? $1.5 for 1K banner views isn't to bad. But for 1K visitors viewing 4 pages each with 3 ad units then you'd have reason to be dissapointed.

enomar 19y ago

The amount you make has more to do with the value of the ads and the ratio of impressions to clicks. If your goal is to make money, modify your site to maximize those values, not just the number of eyeballs that see the ads.

merrick33 19y ago

There are many ways to optimize your earnings. There are many blacklists available you can use download and input into Adsense so that low paying bulk advertisements do not show. Here is one, Google for more: (http://www.adsblacklist.com/ http://www.adsblacklist.com/) You can also create channels, for certain categories and track your earnings by channel and then inspect the ads in low paying channels and look for some obvious ones to filter out. You should use section targeting to tell Google which content sections to emphasize for relevance: (https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=23168 https://www.google.com/adsense/support/bin/answer.py?hl=en&#...) To increase your click through rate you can place your ads in a better position, follow the heatmap: (https://www.google.com/adsense/support/bin/answer.py?answer=17954 https://www.google.com/adsense/support/bin/answer.py?answer=...) There are many other variables that come into play, something known as smart pricing can lead to huge swings in ECPC / CPM.

tocomment 19y ago
I had an idea a while back to automate this process. Basically a user chooses maybe 8 different places they would be willing to place ads on their site. Then there is software that tries out the different placements, colors, etc, and records how well they do. Then use maybe genetic algorithms to optimize those variables for ad revenue. Maybe I'll still do it one day.
- dcurtis 19y ago
  You could market that and make a ton of money. I wonder if it would be possible to do that with a rails plugin + javascript + google analytics?
  - sharpshoot 19y ago
    Two products on the market do this. Pubmatic and the Rubicon project. The last third of ad performance can be squeezed out by simple algorithmic optimization.
    - 19y ago

alaskamiller 19y ago

The question is so vague I don't even know where to begin. What site/market are you in? Where are the ad placements? Is it a blog, service, forum? Is it 1000 visitors daily? A period? Is traffic ramping up? Down? How new is the site? Are the visitors organic? Are you counting pageviews? Hits? Uniques?

rms 19y ago

If you have a very targeted audience, you could look for relevant affiliate programs...

bfioca 19y ago

That's because 6% of users generage 50% of ad clicks [http://slashdot.org/article.pl?sid=08/02/12/2037223&from=rss http://slashdot.org/article.pl?sid=08/02/12/2037223&from...]

KrisZolar 19y ago

Adsense payouts are now 10% of what they were in 2004.

tocomment 19y ago
[citation needed]

thingsilearned 19y ago

get tipjoy.com

zkinion 19y ago

Yes, google adsense depends on a lot of things. Its not always the best way to monetize a site at all. The payouts are just really low unless you can bring good traffic to good key words channels. There's alot of companies out there now just building a site together in rails, and expecting to monetize fully on adsense... Adsense isn't what it used to be. There are still people out there doing well on it. Just be methodical with your traffic. Continually improve it and learn to understand it.

PStamatiou 19y ago

Welcome to my life of sucking at optimizing adsense... 44,000 = $34 for me

jakewolf 19y ago

All depends on where they are coming from. I'm getting over $30 cpm from one blog with adsense. Add on other ads and affiliates and I'm a happy camper. If only I had more traffic.