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No margin, and you're in for your research. However OSS on IoT could be a huge competitive advantage, if you can persuade consumers not to buy knock-offs. When
by tajen 11y ago
No margin, and you're in for your research. However OSS on IoT could be a huge competitive advantage, if you can persuade consumers not to buy knock-offs.
When Tesla and Nest created a high-end market, they created self-contained objects. They sold because they were good, not because they had a competitive edge on the closed-source software running them. I set Apple apart because they have high margins on accessories, so open APIs would be a drawback here. My point is: We spend that much money for those products because the're good quality in themselves.
The fact that they're closed source means knock-offs can't copy the internal design and will be crap. The only thing required for an open-source IoT company to lead is to persuade us that knock-offs will be crap too (e.g. "uncertified", then spread stories about knock-offs exploding, or shorter length of life, or other leaks of PII, or illegal). The rest of open-source is a huge competitive advantage for relevance in the long term, ecosystem, customer recognition, etc.
Knives are quite open-source but we still buy €200 knives from time to time.
- ocdtrekkie 11y agoHardware is relatively difficult to knock off well. And with hardware, manufacturing quality is a huge point. Are their cheaper round Wi-Fi thermostats than Nest? Absolutely. ...I have yet to see a single one that even compares on build quality. And it's not like you can't take one apart and see how it's designed.
- roel_v 11y ago"Knives are quite open-source but we still buy €200 knives from time to time." The exact metallurgical details (chemical composition, manufacturing process) of high-end knives are closely guarded trade secrets. Making greats knives requires a lot of research, knowledge and experience, it's not something every joe schmoe with 100k can start a business in. 'Open source' is just not a competitive advantage. I have a drawer full of junk whose main selling point was 'it's open source!' to prove it. Starting from an open source project gets you 90% of the functionality; the other 90%, you have to do yourself. In the mean time, the 'community' (read: the 5 guys on your mailing list/forum who shout the loudest) demand that the 'company' 'gives back' (by sponsoring, blog posts on every minute detail, hand-holding everybody with a 5-line patch, ...) because now you're making money off 'other peoples' work'. But the moment you commit any code you wrote, there are a dozen Chinese (and non-Chinese) vendors who will take what you made and put it into their own product; which is usually just one of dozens; they are smart and diversify. In the mean time, you are left fighting the marketing game where you essentially have to convince every single customer to pay a 20, 30, 100% markup for - what really? Being the one who 'wrote it first'? Good luck. The Kickstarter graveyard is full of dreams like this.