I think the lesson is more "don't promise your users a lifetime subscription", because it is unlikely that you will be able to make good on the promise. End of

I think the lesson is more "don't promise your users a lifetime subscription", because it is unlikely that you will be able to make good on the promise. End of life is pretty common for software products. My Wii doesn't support multiplayer anymore. Most smartphones don't get updates anymore after two years. Sure, we can keep using them, but the reality is it would probably be better to switch them off rather than walk around with countless security issues.