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This is why you should segment traffic and run separate tests for each segment, whether you're using an A/B testing or a multi-armed banding algorithm.
by metafunctor 11y ago
This is why you should segment traffic and run separate tests for each segment, whether you're using an A/B testing or a multi-armed banding algorithm.
- zardeh 11y agoIndeed, otherwise you might be guilty of have Simpson's paradox either way.