Here are 2 good articles that follow up on the arguments presented by VWO in that article. From the first link below: "They do make a compelling case that A/B

Here are 2 good articles that follow up on the arguments presented by VWO in that article. From the first link below: "They do make a compelling case that A/B testing is superior to one particular not very good bandit algorithm, because that particular algorithm does not take into account statistical significance. However, there are bandit algorithms that account for statistical significance." * https://www.chrisstucchio.com/blog/2012/bandit_algorithms_vs_ab.html https://www.chrisstucchio.com/blog/2012/bandit_algorithms_vs... * https://www.chrisstucchio.com/blog/2015/dont_use_bandits.html https://www.chrisstucchio.com/blog/2015/dont_use_bandits.htm...