In the case of energy storage, demand-shifting is entailed: - Supply side economic incentives (heavily variable pricing) - Accessible, standardised real-time

In the case of energy storage, demand-shifting is entailed: - Supply side economic incentives (heavily variable pricing) - Accessible, standardised real-time and forecast information about rates - Client side automated usage control (with defaults) This could be a good application for IoT. For instance, the only use-case I'd seriously consider for an internet enabled fridge, would be if it could "store" energy in the form of deep-chilling a thermal insulator to be charged at lower rates, when it's windy say.