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Before you start using your "unique" and "exotic" RGB color as the primary color for your brand, always make sure it actually has a CMYK/PANTONE equivalent. You
by melvinmt 11y ago
Before you start using your "unique" and "exotic" RGB color as the primary color for your brand, always make sure it actually has a CMYK/PANTONE equivalent. You'll thank me later.
- paulojreis 11y agoActually, I'd advice to pick the primary color from a Pantone catalogue, while checking (and testing) its screen (RGB) and print/process (CMYK) versions.
- fapjacks 11y agoHow do you say "Pantone"? "Pant One" or "Pan Tone"? Maybe "Pan ton ay"?
- paulojreis 11y agoWhile speaking English, I say "Pan Tone". But my first language is Portuguese; while speaking Portuguese, I (and I think most natives) say "Pan-tawh-ne".
- talmand 11y agoThat's interesting. Why do you pronounce the same word differently depending on the language spoken? Since it's a product name I would assume it would be pronounced however it is intended by the owner of the product.
- paulojreis 11y agoYeah, it is interesting. And it's not only with Pantone. I think it happens when a brand is popular (generally, or within a niche such as Pantone within the design community), we "adopt" the word with local phonetics. For instance, almost everybody here articulares Microsoft as "Meeh-craw-soft" (just like if it was a Portuguese word). The same happens with initialisms, such as HP (the H is articulated "uh-gah" and the P is something close to `pet` without uttering the final T).
- talmand 11y agoDo local TV advertisements do the same?
- paulojreis 11y agoGood question. I think so, but I'll give you the hipster answer (which is also true): I haven't been watching enough TV...