I thought there was finally a proven business model pioneered by blendle for these sorts of articles (https://launch.blendle.com/ https://launch.blendle.com/).

I thought there was finally a proven business model pioneered by blendle for these sorts of articles (https://launch.blendle.com/ https://launch.blendle.com/). Automatically pay per article, but have it be trivially refundable (to discourage low quality/clickbait). Is it just not profitable enough? Do they not control a large enough platform?