Agreed. I think the real news/exciting point here is that they've been able to sell at a premium over comparable (size-wise) luxury cars (E-class, 5-series, A6

Agreed. I think the real news/exciting point here is that they've been able to sell at a premium over comparable (size-wise) luxury cars (E-class, 5-series, A6) at quantities that are still impressive and growing.