I thought the same thing. The Model S (196"L) is closer in size to a A6 (194"), E-Class (192"), or 5-Series (194") than a A8, S-Class, or 7-Series (all 207"). I

I thought the same thing. The Model S (196"L) is closer in size to a A6 (194"), E-Class (192"), or 5-Series (194") than a A8, S-Class, or 7-Series (all 207"). I consider the "big boys" to be saloon cars, which the Model S is not. Granted, all are less expensive ($45k-$55k base). But they also sold better: 23k, 53k, and 44k for Audi, Mercedes, and BMW respectively. Don't get me wrong, Tesla's success is incredible, and their forays into the mid-market with with Model 3 is going to be insane. (The A3/4, C-Class, and 3-Series being the highest-selling models in their respective lineups.)