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Google: The next generation of ad serving for online publishers
- sabat 17y agoI'm amazed this is not on the front page (as of this comment, anyway). I haven't had time to fully process the announcement, but anything Google does in the advertising space is going to have a fairly big impact.
- alexandros 17y agoI posted this about 2 hours ago but it seemingly fell through: http://news.ycombinator.com/item?id=1142971 http://news.ycombinator.com/item?id=1142971
- CoryMathews 17y agoHasn't OpenX been doing this for a while now?
- gyardley 17y agoYes, and so has Google. This isn't a completely new product, it looks like it's the next generation of DART for Publishers and Google Ad Manager, united under a single brand. I'll be curious to see what they do with it. Ad server usability is almost universally horrid.
- jim-greer 17y agoWe've been happily using the free Google Ad Manager on Kongregate for 18 months or so. We're way higher than the 90M monthly impression level so it looks like we'll have to start paying. I don't mind that if the terms are reasonable and they keep improving it...
- javery 17y agoThat's the most interesting piece to me, they slipped in that basically everyone who was using Ad Manager for 90M+ now has to pay. As someone who is working on a for-pay ad server this is good news.
- daralthus 17y agoWell, I'm still missing a real-time ad serving api for adsense. The last week happend riotwise-api is just much more innovating than this.
- toddynho 17y agowhy do they still think people care about serving ads. serving is a given, selling is what really matters.