The unfortunate reality too is that average users will never go to the extra trouble of authenticating keys themselves. I'm also more likely to trust a company

The unfortunate reality too is that average users will never go to the extra trouble of authenticating keys themselves. I'm also more likely to trust a company like Apple or Google with key management than a "trusted third party" (simply because they're bigger companies, with more valuable brands to protect, and resources to throw at the problem). So, it feels like for the average consumer, a product like iMessage ticks all the necessary boxes. While WhatsApp adding features like the ability to compare your keys via a QR code looks cool, I have to wonder how many users will actually take advantage (and how would they even know if that number or QR code really represents what they think it does?)