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Many businesses are illegal. This appears to be insider trading and worse on a large scale. Its survival is probably dependent on how quickly it can buy-in regu

• mtanski 11y ago
  It's not insider trading as long as everybody can buy the dataset on comparable terms. There are a lot of industry specific data providers that build / license datasets for resale. They then to be used the the industry and investors. Comscore and its competitors provide it online, Nilsen in TV. Mint in the personal finance space. These services exist in the airline space, oil / gas ... Everything. I'm sure Chipotle would be just as interested at understanding the behaviors of their customers.
  • jsprogrammer 10y ago
    >I'm sure Chipotle would be just as interested at understanding the behaviors of their customers. Chipotle would already have access to this information, that is what would make this scheme insider trading (assuming Chipotle doesn't publicly post transactions as they happen).
    • mtanski 10y ago
      Chipotle knows where their customers went instead after the recent hickups? Or they know what are other places their customers shop at? Doubtful
      • jsprogrammer 10y ago
        Why would Chipotle know those things? Chipotle should know its real-time receipts (as should every business) and if others get those before Chipotle makes them public and trade based on those receipts, it would be insider trading. If banks sell exclusive transaction dumps of non-public receipts and someone trades based on that information, it would be insider trading.