I'm only surprised they managed to get a good data source. MasterCard has been trying to sell prediction services while keeping their data internal. AmEx is lik

I'm only surprised they managed to get a good data source. MasterCard has been trying to sell prediction services while keeping their data internal. AmEx is likely to follow soon if they haven't already. This'll get really good once it is merged with cell carrier data -- what you buy, when, and where. Last I checked, the carriers were also trying to monetize while keeping the data "anonymized". Where you live, work, and hang out. Which allows inference of hobbies, who your friends are... Utopia! It took some searching, but I found AT&T's location information services. Not sure exactly what this provides, but it seems to be selling your location, so we can provide timely offers when you're walking past your favorite store. https://www.wireless.att.com/businesscenter/solutions/mobile-marketing/products/location-information-services.jsp https://www.wireless.att.com/businesscenter/solutions/mobile...