Tesla had to first build the market for their electric vehicles by proving that they were powerful enough to satisfy the "petrolheads". Even starting at the hig

Tesla had to first build the market for their electric vehicles by proving that they were powerful enough to satisfy the "petrolheads". Even starting at the high end, they had trouble breaking through the public perception [1], but nowhere near as much as if they had started at the low-end (IMO). [1] https://en.wikipedia.org/wiki/Top_Gear_controversies#Tesla_Roadster_review https://en.wikipedia.org/wiki/Top_Gear_controversies#Tesla_R...