That is unless they start acquiring companies with the talent they want to build a cloud experience that really works. They have acquired multiple companies to

That is unless they start acquiring companies with the talent they want to build a cloud experience that really works. They have acquired multiple companies to build out a suite of products in the past, http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Apple#Acquisitions http://en.wikipedia.org/wiki/List_of_mergers_and_acquisition.... That being said this might be how they start utilizing their recent purchase of lala.com and they might be looking forward to complete the iLife suite on the web.