I remember looking at the original campaign with fascination. The inventor had already attempted a kickstarter campaign and failed. He came back with an improve

I remember looking at the original campaign with fascination. The inventor had already attempted a kickstarter campaign and failed. He came back with an improved design but it was obvious that he did not increase his price sufficiently to make up for the additional considerations in regards to injection molds, tooling, BOM etc... Must admit I was super jealous when he raised that record amount (I was running an unsuccessful kickstarter at the same time which actually had realistic goals and costs) but the end result is not a surprise. I think he knew the cost was not realistic and chose to sell it anyways, hoping to raise additional funds after the fact. Same thing happened with Broken Age and you can bet it will happen again (people are very optimistic for cool sounding products).