sounds to me like he's talking about simple stuff that is related to your work, like a sales guy who can understand how analytics works, and make changes to HTM

sounds to me like he's talking about simple stuff that is related to your work, like a sales guy who can understand how analytics works, and make changes to HTML, etc... if you are selling over the web, e.g. a product that costs a small amount per user, nearly all your marketing is going to consist of writing and analytics, so a salesguy who can't handle that sort of thing is of limited utility. (of course, if you are selling a high dollar product with face to face sales, this is different.)