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my (poor) understanding of email SaaS was that staying off blacklists is the value add, not the server code. is that wrong?
by awinter-py 11y ago
my (poor) understanding of email SaaS was that staying off blacklists is the value add, not the server code. is that wrong?
- JacobJans 11y agoThat is true, to a certain extent. However, if you're willing/able to use Amazon SES, you can save a huge amount of money, while having comparable deliverability. Of course, with deliverability, there are no guarantees. Some email services do worse than self-hosted email, some do better. For most people with smaller lists (say 20k), the cost savings is not that significant. But, if you have a large list, providers such as Mailchimp are prohibitively expensive.
- andris9 11y agoIn case of Mailtrain, Sendy, MailWizz et al. you do not send messages directly but through a paid relay, so the blacklisting is not an issue. The price is usually quite low, for example using Amazon SES costs about $100 for million messages. If the volume is low as well, then several providers have generous free tiers available (SparkPost offers 100k free messages/month), so it might not cost anything at all. SaaS providers offer convenience – you do not have to install, maintain or upgrade anything, "it just works" but in the end most of these use also a relay provider like Amazon SES to do the actual delivery
- edpichler 11y agoI think the same of you. Mail marketing is really difficult. That's why we don't have lots of competitors, and this is why (I believe) Mailchimp is so expensive.