Consumers don't care how about Google/Alphabet organizes itself. Google owns Nest; that fact can't be avoided. When you own a company that intentionally bricks

Consumers don't care how about Google/Alphabet organizes itself. Google owns Nest; that fact can't be avoided. When you own a company that intentionally bricks their customers' $300 devices for no other reason that they don't want to support them anymore, you're going to have to deal with the negative perception that it creates.