5 ms·
Companies sunset SAAS products (with subscription fees, one time setup fees etc) all the time when the cost to support them becomes too high, growth stalls etc.
by jasonlaramburu 11y ago
Companies sunset SAAS products (with subscription fees, one time setup fees etc) all the time when the cost to support them becomes too high, growth stalls etc. Clearly Alphabet/Nest could have done a better job of customer service and offered users a partial refund or discount on a replacement product. That said, is it realistic to expect a company to support a software service indefinitely (when the business case no longer makes sense), just because it's tied to a piece of physical hardware that you paid $199 for a few years ago?
- ars 11y ago> when the business case no longer makes sense Doing this kills ALL future business of this type. Who would buy such a device knowing this could happen? Unless they don't plan on making consumer appliances anymore.
- jasonlaramburu 11y agoI'm not saying it's an ideal outcome for a company to sunset a product, but why is the consumer expectation so different for pure software vs a connected hardware device (i.e. software + hardware)? Consumers experience sunk cost when any product gets sunset, whether it's hardware or not.
- mrrsm 11y agoHardware has that upfront cost which consumers take as this should work for x amount of time. In the case of electronics I would hope they last a significant amount of time. If my hardware can work still at least give me a way to write my own code for it or use it as is with the "cloud" portions disabled/removed. If I get a new cell phone my old one doesn't need to become a paperweight because the carrier isn't pushing out updates. I can still use it as is or update it myself.
- jasonlaramburu 11y ago>Hardware has that upfront cost which consumers take as this should work for x amount of time. What is X?
- mrrsm 11y agoI think it depends on the product and the cost I am paying. x for a checkout lane electronic keychain that I paid $1.99 for I don't expect to last very long a month or two maybe. When I am paying $300 I would hope to get many years out of it before there may be hardware (rather than fixable software bugs) failure from a bad capacitor. Even then if you have the electronic knowhow you can replace the parts and keep it working. What lifetime do you expect out of a new TV you purchase? Should it stop working after a year or two or just continue to work as long as the hardware works?
- jasonlaramburu 11y agoNot sure the analogy works. You would still need to pay some carrier an ongoing service fee to use your cell phone. Here we are talking about a connected device where the software service is offered for free.
- jpindar 11y agoOnly if you want to use the carrier. I have old phones that can't make telephone calls, but they still work fine as connected devices via wifi. They still work as cameras, mp3 players, gaming machines etc.
- the_ancient 11y agoMostly it is because "Connected to the point of bricking" is very new. Most "connected" devices simply have lesser or limited functionality when services they are connected to disappear. It also comes down to Ownership. When I buy a device I expect it work until it gives up its electronic ghost. When I subscribe to a service I expect it to work for the month I paid for. Ofcourse I would have never bought that hub in the first place because I require my products at a minimum to have a open API that can be used for Compatibility later. Wall Garden should be resisted by consumers, it is sad most people do not even look at that, hopefully cases like this will push consumers to DEMAND manufacturer have open and inter operable systems
- jasonlaramburu 11y agoInteresting. The reality is that every connected device has an ongoing cost to the company that sells it. Most consumers probably aren't aware of this. Depending on the architecture, # of users etc this could be some fraction of a cent/month in AWS costs or much more. Should Connected Hardware companies/startups disclose this upfront when making the sale? i.e. say "Your $199 purchase includes a free license to our software for x years."
- the_ancient 11y ago>>The reality is that every connected device has an ongoing cost to the company that sells it. Not true, that is only the case for devices where the company wants to have exclusive control over the connection and resulting data, There are all kinds of open devices sold where I can connect to servers run by community, myself, or the company (many provide the cloud service and the device separately, so I buy the device then i have to buy a monthly service as well) >Should Connected Hardware companies/startups disclose this upfront when making the sale? i.e. say "Your $199 purchase includes a free license to our software for x years." That should be the minimum disclosure requirement.
- xg15 11y agoThe consumer expectation may be different for web sites (as those were always closer to services than products and so you never "bought" them in the first place). For traditional desktop software and standalone apps, the expectation is not different at all. I still own a lot of old pc games that I bought at some point and play occasionally and would find it extremely irritating if they suddenly stopped to function without any acceptable reason. Recently, things may be changing with mandatory auto-updating, subscription models and many apps just being front-ends for server-side processes. But as far as I know, most of those changes are pushed by vendors/developers and accepted by consumers as a necessary evil (if at all). It's not at all that customers would suddenly expect something different.
- click170 11y agoWhat bugs me is how many companies these days want to include reliance on the cloud for features that don't require it at all, in the interest of gaining access to more customer usage data, but then when they turn the servers off the product becomes useless. This has become a key thing that I look for when buying new products. If the product relies on the cloud for a feature that I think should be entirely offline, the product will be immediately returned and a negative review will be left on the resellers site. A perfect example was the early version of the Lockitron device. It required cloud access but had a one time payment. Based on that information alone I could not justify the purchase to myself even just to play with because it's a bad business model.
- jasonlaramburu 11y agoHow do you determine if a given feature 'should' be entirely offline?
- click170 11y agoUnlocking my front door? That has to work without internet access. Turning my lights on and off? That has to work without internet access. Logging my heart rate et all, ala fitbit? Nope, I should be able to use a server of my choosing, requiring that I use cloud servers for something I paid a one time fee for is an instant deal breaker. A service that logged all of my access times and determined whether or not I was home based on the result? I would prefer that be run from my own server even optionally with a DNS hijack, but I would understand the need for the cloud in this situation.
- jasonlaramburu 11y agoThanks for the info! Have you found many devices that meet this criteria? I can't think of any smart locks that run locally.
- click170 11y agoThough I haven't confirmed that this was fixed in new models, when I was first reviewing the Lockitron I contacted their support folks with my concerns about paying a one time fee for something that waa easentually a service and about being able to run my own server and (one of) the founder emailed me back and explained that in the next version my concerns would be addressed. That gave me hope for their next iteration but I haven't been back to them yet. I look forward to checking them out again.
- JabavuAdams 11y agoI don't like this at all, but I think you've got the calculus wrong. If you truly believe in IoT, then the percentage of future Alphabet customers who will ever hear about this scandal is tiny.s
- TeMPOraL 11y agoOh don't worry. I'll do my part in making sure more people hear about this. Seriously though. Highlighting the ridiculousness of the current approach to IoT (including laughing off startups in this area that follow the SaaS/cloud model with hardware) is probably the only reasonable way of this mess.
- anexprogrammer 11y agoDepends how you sunset it. Depends on the reasonable life of the product. In Europe at least Consumer Legislation has an expectation of a reasonable life. It's not reasonable for instance for lots of your fridges to die after only a couple of years. Car makers have to provide spare parts for, I think, six years after the end of production of a model. I think a lot more could be done to sunset products gracefully, and with consideration for the paying customer. We'll be ceasing updates for this in a year, we'll keep the server active for x years. Be aware there will be no security fixes. Like the phased EoL of Windows releases. I think quite a few examples of smart things are getting dangerously close to, or already passing, the line that would fit the legal definition of unreasonably short. SaaS only? We need to wait for case law and legislation to catch up I think. Eighteen months life, then intentionally break your $300 product, with only 6 weeks notice? I think it would make an interesting test case with reasonable chance of success. I trust Google very little as far as sunsetting their many releases.
- voltagex_ 11y agoDamnit. If you're going to remove my ability to use it after 18 months, then just sell it to me on an 18 month contract for $20/month and let me decide whether to sign. It's already clear I don't own the hardware, so why not make it official?
- jasonlaramburu 11y agoIt would be tough for a hardware startup to do that, since they must buy the hardware upfront before they ship it to the user (and returns always cost $). What if the manufacturer stated clearly that your upfront purchase includes a free license to the SW for x months?
- voltagex_ 11y agoThey're not a startup any more. I agree, they were in a tough situation. It's difficult for Nest, it's more difficult for consumers.
- 11y ago
- sbov 11y agoForever? No. But what is reasonable to you? 0 days? What if it's a home appliance I paid around $5,000 for, like my most recent furnace install? Also 0 days?