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"search ads" == "lead generation" This is the difference between FB and GOOG: one sells an audience that, demographically, is likely to want your product (simi
by fludlight 11y ago
"search ads" == "lead generation"
This is the difference between FB and GOOG: one sells an audience that, demographically, is likely to want your product (similar to how TV ads are sold), the other, one that wants to buy it, likely right f*ing now.
- dhimes 11y agoI'm not sure which is which in your example- I'm guessing that you mean the person searching GOOG is more likely to buy, but nevertheless I think the only one that applies to entirely is Amazon. The percent of searches in which I am trying to buy something is quite small on Google. Even if I am in the market, I am doing background research on the web. When I'm ready to buy I most often go to Amazon (even if I don't buy from them I still check). On Amazon, when I search I have my wallet out.