I think the transition to a physical item makes a huge difference, mentally, to the customer: see also John Deere tractors [1] (and almost certainly automobiles

I think the transition to a physical item makes a huge difference, mentally, to the customer: see also John Deere tractors [1] (and almost certainly automobiles in the coming years). You feel like you OWN physical products, even when they are tied to a service like this. 1. http://www.wired.com/2015/04/dmca-ownership-john-deere/ http://www.wired.com/2015/04/dmca-ownership-john-deere/