This has been going on for, oh, a few hundred years, in many different industries. They even have a word for it: "renting". You get something for a while, and t

This has been going on for, oh, a few hundred years, in many different industries. They even have a word for it: "renting". You get something for a while, and then when the term is up, you're done with it. You can extend the lease and they can agree to let you do so, but when you're done you're done. The only issue here seems to be that the COMPANY views the transaction as a rental while the CONSUMER views the transaction as a purchase. Legally, I'd be willing to bet good money that the company is "correct", but I'll also bet that same cash that they'll always lose in the court of public opinion.