There are 30,000 people who are waiting for a cooler with these added features, 20,000 or so that have bought one already. They all paid $190 I think, therefor

There are 30,000 people who are waiting for a cooler with these added features, 20,000 or so that have bought one already. They all paid $190 I think, therefore manufacturers know the price point they need to hit and know there is a market for them. The innovative features are all easily copied (LED lights, strap, wide wheels, bluetooth speaker, USB charger). The blender is perhaps the part they choose to leave out.