I think it's unfair to call it greed. It feels like a strawman dismissal. It's actually hard to make money from content, and the best content creators almost ce

I think it's unfair to call it greed. It feels like a strawman dismissal. It's actually hard to make money from content, and the best content creators almost certainly aren't also the best monetizers. So people do the default thing. The default thing is ads. And the problem is that ads don't work very well, and they are working less and less well as time goes on because people are acclimating to them like a war of escalation. To squeeze small a bit of money out of content, you run ads that are increasingly obtrusive. If they aren't, they don't make any money at all. There's a huge market opportunity here. It's not greed, it's an obvious outcome of incentives.