Agree, I think the tone of this piece is really interesting. It's sadness, laced with evangelism; a hope that the new acquirers will recognise what makes Virgin

Agree, I think the tone of this piece is really interesting. It's sadness, laced with evangelism; a hope that the new acquirers will recognise what makes Virgin great, and absorb those qualities rather than replace them. But mostly sadness. Not what you would necessarily expect.