According to the investor slide deck [0], it's to get into the California market, which they're not dominant in. This acquisition will mean that Alaska will be

According to the investor slide deck [0], it's to get into the California market, which they're not dominant in. This acquisition will mean that Alaska will be #2 at SFO, and a major player at LAX. Virgin America's aircraft are almost all leased, so they'll be easy to get rid of and consolidate into Boeing aircraft. [0] http://phx.corporate-ir.net/External.File?t=1&item=VHlwZT0yfFBhcmVudElEPTUyMjI1MjV8Q2hpbGRJRD02MjgzODc= http://phx.corporate-ir.net/External.File?t=1&item=VHlwZT0yf...