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I know plenty of fishermen that have spent more than $500 on coolers which do absolutely nothing more than keep cold things cold. People are willing to pay mone

I know plenty of fishermen that have spent more than $500 on coolers which do absolutely nothing more than keep cold things cold. People are willing to pay money for the tools that meet their needs.

jandrese 11y ago
It's not clear to me that this cooler is actually good at keeping things cold. Their kickstarter page doesn't seem to want to talk about it. I'd thought maybe this thing had its own tiny built-in compressor and that's why it was so exciting, but it appears to be a boring old regular cooler with a bunch of cheap junk bolted on.
- ionwake 11y ago
  It is. I have always been perplexed by the start. For the need, the cost and ultimately the trust required that it would even deliver. Let alone the quality!
- ghaff 11y ago
  Give me a $500 per unit budget and I can pretty much guarantee you that I could put together a nice kit of higher quality components with plenty of money left over for profit.
  - djcapelis 11y ago
    Have you considered starting a Kickstarter?
    - ghaff 11y ago
      Not really. If I did, it would be to market and gauge interest in something that I largely knew how to do already and didn't involve a big capital outlay. ADD: In this case, my point is that with an hour of research and shopping I could source existing retail products that (for me) would be a better bundle. Of course, this wouldn't be cool.