This. I tend to think ads only work when people don't care or even notice them. If an ad annoys its viewers, it's already a failure of the ad and they don't des

This. I tend to think ads only work when people don't care or even notice them. If an ad annoys its viewers, it's already a failure of the ad and they don't deserve money, whether or not it's blocked. Many obscene ads failed silently. Ad blocking is just a visible part of their failure.